One thing that I have noticed is that this game is almost impossible to progress in. The only way to really make coins is to win, and the only way to battle is to battle someone who is 50 levels higher than you. There is no way to earn Gems that let you compete in tournaments, and the prices are too steep to make it anyway. Unless you pay money, and I think that drives some players away. It's a great concept and game, just frustrating to play.