Ads are ridiculous. I played the mobile version just to instantly delete it after about an hour of gameplay. I was really hoping the game on Kongregate would be better and not involve an ad every damn time I launch. Yea, you can choose to watch the ad or not, but it's a little much having to tell the game no every single time I launch. As everyone else has state the grinding issue is terrible. You must watch ads to take away from the grind. Overall, complete failure. JuicyBeast must be tight on money.