When your hotel is more than 50% elevators that only travel from one floor to the next in an effort to appease people and they're still complaining. Perhaps allow for natural disasters or upgrades?
There should be upgrades to increase the likelihood of hitting good things (moneybags, ammo, bombs etc) and decrease the likelihood of hitting bad things (birds, spikes, sun etc)
One thing I would love to see would be a stat screen. I'd love to know my accuracy, shots fired, zombies killed, most zombies in one go, etc. etc. Other than that, this is a great game 5/5