whoever is actually the developer of this game, I know I am probably relatively new to the game, but honestly from the current research I have looked into the kind of end-game this follows after endless ascensions + using endless ancients to create more of a wall would be to
1. Reduce the current ancient system from 4 options to 2 (and if it's not already randomize the selections given)
1. When you purchase an ancient - make it so that you actually have to go through a reroll cycle if you want to continously level it up rather than 'hey, you have an ancient you can level it up as many times as you want' keep the bonuses each time you have it though obviously but make it so you have to reroll in order to level up your ancients.
Just an idea, people will/would disagree but I like some type of incentive to play games.
I think the massive problem is that your health actually slowly degenerates from what I have noticed. Seems pretty stupid that you cannot run endlessly until you die; I know most games (or) I should say all games should have some drawback but yeah needless to say but that's my opinion.