Globex, also being a group I don't know since I didn't play the whole game, also hosts jokes towards the world, forming that way, the balance of the Internet.
the mad god, is actually a pro player who got insane after losing his infinity plus one character, so he hacked himself onto the game and there, you got the mad god
the soda machine is literally a nokia.
i mean,
it didn't spew out a cola because its a FREAKING NOKIA.
apparently, the nokia was to advertise Coca-Cola too.
We use the corpses of our foes to upgrade ourselves
THE CORPSES OF OUR FOES
IM PRETTY SURE INSIDE THE TOWER IS A SATANIC FIRE PIT TO BURN THE CORPSES TO POWER OURSELVES UP WITH THE DEVILIC POWER