QMagi, lol. Noone forces you to get damn scrolls with ads. They do not help, seriously. Reward for being offline is bugged and will be cured after patch.
Here is a hint to what to choose: tablet (% orb) -> power potion (% nontap when idle) -> axe (% nontap dps) -> calice (% skulls) -> tomb king/black lich/specter/zombie horde items (% dps) -> ring (+ seconds to fight boss) -> anything
Investigating, will report findings, 10-04 good sir.