i got 12700 points. dont go right up against the edges unless you need to. dont focus on getting pills, just focus on dodging the dice. you should only get the pills if there is a break in the dice.
one thing that helped me- you probably won't make it in 3:20 or under if you die, so why go out of your way to get the checkpoints? only get the ones that are in your way, because if you die, it's very hard to still get the hard badge.