AXE and Dove ads page 2

WOW! These KIds Are really taking it serious. Look at this : http://news.sky.com/home/uk-news/article/15156332

deodorant: more lethal than pot.

This **** is depressing. Just shows a lack of respect for the customer. THAT lowers peoples self esteem.

Originally posted by NickWalker12:

This **** is depressing. Just shows a lack of respect for the customer.

…

Nope, the new-ground-o-meter hasn’t budged at all.

THAT lowers peoples self esteem.

Wait, what?

Originally posted by Moshdef:

I don’t use an adblocker on this site, and I don’t think the AXE ads are meant to be taken seriously. The entire point of this post is that Dove and AXE are owned by the same company, and they promote two very conflicting messages in their ads.

I don’t see the conflicting messages. They are both promoting you to be their product, seems very consistent to me actually. Any conflicting messages you take out of it are secondary. The idea is that you get what you want if you use their product. The target consumer wants different things so they advertise with different messages. But the main message is “buy our product” if you think they are trying to push something else, you’re missing the point of advertising entirely.

Originally posted by tenco1:

Originally posted by NickWalker12:

This **** is depressing. Just shows a lack of respect for the customer.

…

Nope, the new-ground-o-meter hasn’t budged at all.

THAT lowers peoples self esteem.

Wait, what?

I’m talking about OP. The fact that both messages contradict each other show that the company doesn’t give a monkey about their customers. The dove campaign against “artificial” beauty is popular only because people think that they care. This is not just business, its ethics.

@Stilton
When you compare it to factual claims made by products (an egg company who claim that they are organic) to their “values”, if they were lying, they would get sued. I don’t see why their “message” is any different. Apparently, the distinction between “We are this” and “We value this” allows them to contradict themselves.

To go off on a slight tangent, John Blow recently raised ethical issues with certain types of computer game mechanics, because they do not treat players like people. Is it too much to ask for ethical consistency in a company?

Originally posted by OmegaDoom:

deodorant: more lethal than pot.

Deodorant, ugh. I don’t have any intention of putting things on to make my wool smell nice that would also damage my physical health. Now, if it makes my wool softer and doesn’t damage me… still no. The lady llamas tell me my wool is a good softness.

Originally posted by NickWalker12:

I’m talking about OP. The fact that both messages contradict each other show that the company doesn’t give a monkey about their customers. The dove campaign against “artificial” beauty is popular only because people think that they care.

Companies trying to get people to buy their product?

Stop the presses.

This is not just business, its ethics.

Wha?

To go off on a slight tangent, John Blow recently raised ethical issues with certain types of computer game mechanics, because they do not treat players like people.

… Why do they have to?

Is it too much to ask for ethical consistency in a company?

The fuck is wrong with you?

wow, that article is depressing.

Originally posted by tenco1:

… Why do they have to?

They don’t. I just wish they would, and have stated my opinions as such.

Is it too much to ask for ethical consistency in a company?

The fuck is wrong with you?

Probably the opinion that people in positions of power should understand the ethical issues of what they are doing. In hindsight, consistency was the wrong word. Just looking for some basic ethics*. To keep it as general as possible; Whether we like it or not, marketing campaigns teach and encourage people into certain ways of thinking. Products and services also encourage people to do things that they wouldn’t do otherwise. Some of these things are harmful, and so I think any ethical person would look into, and consider these issues.

Men want sex, women want to be reassured that they’re still genuine while prettifying themselves.

Unilever is doing nothing but pandering to these generally-occurring facets of both genders. Being a huge company that handles over 400 brands, you can’t blame them for certain products of certain brands going against the message of their other brands and products. They run a business and they will do what sells by giving people what they want.

You want ethics in business? Start with blood diamonds; not allaying the insecurities of men and women for profit.

There’s a reason why Unilever doesn’t make any great social statements itself; to avoid hypocrisy. If they back women’s rights and have a product whose ads defy it, that’s a problem. If two of their products have ads with conflicting social messages, that’s only to be expected, since these products are being sold to two radically different demographics.

I agree that it’s interesting that Unliever controls both AXE and Dove, but it’s hardly a cause for expounding on the horrors of the business world.

Is it even worth noting that the two products will be run by different dedicated departments, the heads of which probably do really believe the message their product is trying to tap into?

So what does it matter, if they draw their own paychecks from a generally unconcerned parent company?

i especially hate the “brut” ads. where they have a bucnh of women talking about what a “real man” is.
they should stfu. they dont know sht.