Topic: AdVenture Capitalist: General /
Some specific criticism regarding the new UI from a UX Designer
Great points. Adding on to this as an interactive designer:
1) HIERARCHY – It’s very difficult to distinguish what I am supposed to look at or click. Everything is begging for your attention (to a mind-blowing extent — the buttons flash “BUY” …?) Use bright colors and animation sparingly, only when you want to draw the users eye. Hardcore players will adapt to this new design, but new users are going to be confused and turned off.
2) Coupled with the lack of hierarchy, the use of angles is distracting. They’re all over the place, and it leads the user’s eye all around the page. Stick to straight lines and you’ll find thing’s are much easier to navigate visually. This is particularly important for buttons. People associate those lovely rectangles with actions. When you make them a rhombus, they become decorative and less intuitively functional.
3) More of a UX note, but don’t hide everything behind menus when it isn’t necessary. People don’t like being taken away from the content. Your last version did a fine job of showing all the content on one screen by utilizing a tabbed approach. Stick to it.
4) Lose the backgrounds. They add another level of complexity to the design that is unnecessary and makes it overwhelming to look at.
JUST SIMPLIFY! :)