I saw it for the first time today, it said day 5 and gave me a gravity orb. Its fairly obvious seeing this button where there usually is no button. The 1 hour golden egg timer that was also around there was particularly obvious.
Interesting that as soon as the 10k snow damage challenge was no longer there, the daily thing appeared.
What other games have implemented to make this work is a system where players can trade their paid monies for in-game monies with other players. That way someone still has to buy the tokens and people with tickets can swap them.