rokubuilder

Roku’s growing advertisement business was driven by a few factors in 2019, including its acquisition of dataxu, the ad technology firm which has made it possible for advertisers to acquire Roku positionings through third-party authors carried on the platform. An additional major motorist is the appeal of Roku Channel, the firm’s own totally free, ad-supported channel that now hosts over 55 online linear channels, children material, as well as tailored material choices. According to the profits release, the Roku Channel now reaches an estimated 55 million audiences.