Apr. 20, 2017

Under rating threshold (show) You can measure CR and CPI even without game build by using fake appstore page, also you can optimize facebook ads for this fake installs

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Admin response from Heather

Great point! If you make a fake page it's important it looks as real as possible otherwise it will skew your CVR and CPI. There are some services out there that will build fake appstore pages for testing, such as Store Maven.