Judging from the simulator, the best thing to do in the actual game would be save up money, buy a bunch of keys for their current price ($1.44 per key currently), buy a lot of crates off the market ($0.02 per crate), and unbox during halloween to get the halloween effects. That's the best way to maintain a good profit. And then I found an It's a Secret to Everybody Team Captain...
It seems like if you do it normally, there are too many bad effects that outweigh the gains of the good effects.