Scruggsy... no one is denying kixeye or kongregate from making money off this game but lets be reasonable about it. How can you justify paying 60 buckaroos for however many kreds. There should be a mechanism in the game to allow some form of trading or selling off your resources, which by the way as you should know takes quite a bit of time to collect, for shiny or a rewards system based on hrs logged or quests instead of forking out your hard earned cash for very little in return. Though the mushrooms addresses this problem to some degree it is not enough especially when you are at a complete disadvantage by the inability to level as fast as those who have deep pockets to pour into their bases.
At the end of the day this games success will be determined by the loyalty of its players. The principal of loyalty goes both ways. I think this game has a solid concept but it has many kinks to work out not just the shiny issue.