Bill: I have a great Idea
John: what's that
Bill: I'm i'm going to a street full of people that love ice cream...
john: great
Bill: so much that they are happy to rip up my van
John:oh
Bill: so I'm going to fill my van with all my ice cream, spend millions on an ice-cream gun, and shoot it at them
John: Ok, but i fail to see the point
Bill: the point is i'll loose thousands of pounds worth of ice-cream and loose all my customers from that street
John: ......