I found this game on mobile to be fairly fun so I figured I'd give the real deal (desktop) version a go. It is SOO much slower paced, like to the point of "what is the point?!". I was away at work came back to the game after 11.5 hrs of pure offline profits => can't afford to increase anything by 100. In fact I can only afford 56 of the item I can upgrade the most - 9 (NINE!) of my most costly option. [NINE /facepalm]
My average item level is 400 w/ 2M AI, so in reality I'm barely into the desktop-game (I'm up to an average of 3800 or so on mobile). It can't be the "watch an ad => x2 multiplier" because this game has 7 Tredecillion different multipliers. Is the *designed* pace of this game? If so I've got paint I can watch dry.