changes in equipment rapairs - weak statement to new players - "play our game and we develop simplier version of our product for you" - maybe daily draws and rich toturials, not the "i have 100 rare swords for sale or fighting" :)
very solid strategic gameplay, more PvE, crafting, land battles, and skills of commanders for example; this is game, where "cheating" bots are useless - not like BtC.