A GameStop Company

Ad Specs

Placement Size Placement Location Formats Accepted Rich Media Max Expanded Dimensions Max File Size 3rd Party Tags Audio Animation Lead Time Other
Leaderboard 728x90 Homepage, browser page, game page, badges page, community/forum pages GIF, JPG, up to Flash 10.1/Actionscript 3, HTML, JavaScript, Rich Media All rich media accepted on a testing basis 728x500 75kb Polite Load - 2MB- minimum 4 second delay after start of page load before 2 MB files Audio must be user initiated, close button must be clearly visible throughout entire ad execution 30 sec max for initial movie, 24 fps max, 3 loops max 3 business days
  • Expandable 728x90s on game pages need to be click-to-expand and suppress flash on expansion
Med Rec 300x250 Homepage, browser page, game page, badges page GIF, JPG, up to Flash 10.1/Actionscript 3, HTML, JavaScript, Rich Media All rich media accepted on a testing basis 600x500 75kb Polite Load - 2MB- minimum 4 second delay after start of page load before 2 MB files Audio must be user initiated, close button must be clearly visible throughout entire ad execution 30 sec max for initial movie, 24 fps max, 3 loops max 3 business days  
Skyscraper 160x600 Browser page GIF, JPG, up to Flash 10.1/Actionscript 3, HTML, JavaScript, Rich Media All rich media accepted on a testing basis 320x600 50kb Polite Load - 2MB- minimum 4 second delay after start of page load before 2 MB files Audio must be user initiated, close button must be clearly visible throughout entire ad execution 30 sec max for initial movie, 24 fps max, 3 loops max 3 business days  
Preroll Commercial 600x400 preferred but up to 640x360 accepted Game page FLV, MOV, GIF, JPEG, and rich media tags All rich media accepted on a testing basis (no expansion) n/a 5MB Hosted with 1x1 tags, VAST, VPAID Auto Initiated 30 sec max, no looping 5 business days
  • Video file - 16:9 aspect ratio, Bit Rate: minimum 800 kbps, Frame Rate: 15 - 29.97
  • Flash file - 16:9 aspect ratio, Bit Rate: 250 - 400 kbps
Game Spotlight Custom Homepage, browser page, game page Custom None n/a n/a None n/a n/a 5 business days
  • Game icon: 93x74, and .png preferred (100x75 ok too)
  • Title max: 20 characters
  • Description of game max: 54 characters
  • Click through URL (with tracking parameters)
    * 1x1 impression tracking pixels accepted
Homepage Blade Unit Auto Expand to 970x418 for 7 sec and auto collapse into a 970x66. User initiated expansion Homepage up to Flash 9, HTML, DHTML, JavaScript All rich media accepted on a testing basis Collapsed State: 970x66 pixels
Expanded State: 970x418 pixels
100kb 100K Initial load, 2MB Polite load User-initaited by an onClick event   5 business days
  • Behavior
  • Pushdown - Auto-Initiated: Expected Ad Behavior
  • Pushdown loads in dimension of 970x800 pixels or expanded state upon initial page/site load.
  • Third party view impression tracker can be included.
  • 970x418 expanded state can contain video trailer, interactive game or multiple calls to action.
  • 970x418 expanded state will remain open for 7 seconds. Unit will contract without any required action from user.
  • On close, the unit will return to a 970x66 leave behind, user can click to expand after the auto expand closes.
  • Frequency is restricted to once per browser session for Auto Pushdown.
  • Close button with CLOSE text must be present and clearly visible throughout the entire ad execution.
Mobile Banner 320x50 Mobile App Gif, JPG, PNG None n/a 40kb None n/a n/a 5 business days Click tracker must click off to a mobile optimized site.
  • Custom Program Specs
  • Layered PSDs of logos, key art, and box art
  • Colors or Fonts
  • Tag Lines or other campaign themes
  • Brand Usage Guidelines
  • ESRB information (if applicable)
  • Page Skins
  • Download Templates
  • Aside from the templates, the skin itself should be no wider than 1900 pixels, and should fade to either white (#ffffff) or black (#000000) on both sides, depending on the main colors used in the skin. The absolute max file size should be about 250k, though lower is always better. Make sure to keep any important information (e.g. logo, esrb if needed, etc) within the 1200px that encompasses the main content of the page. Anything outside of that may be cut off on some monitors.
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