Putting "play" as an ad in the beginning to fish for clicks is really, really slimy. Shame on you. 4 stars for quality, -2 for sliminess, -1 for rehashing snailbob= 1 star.
It feels like all the effort went into graphics, and none into gameplay. Movement is clunky. The upgrades don't seem to do much, except for armor. 3/5 for graphics effort.
With rebalancing of bosses and enemy combo abilities generally, as well as increased odds for secret recipes, I'll change my 3 stars to 5. Until then, it stays 3.
I think it's about time for a public statement from Greg about the direction Kong is going. I imagine it will be something like: "Kong is a business and needs to make money. If what you like is quality free flash games, then Kong is no longer the site for you. We will be sad to see you go, but quality free flash games just aren't lucrative. We have decided to be a third-rate zynga-peddler. Thank you and goodnight."